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Diner Designed
‘Diner Designed’ is moving forward with a renewed sense of clarity. In 2025, the trend for personalised meals leaned on technology, ‘buildyour-own’ formats, and theatrical, interactive dining. In 2026, it’s finding balance, with tastes shifting toward simpler but still enjoyable, thoughtful, dynamic-feeling meals, while restaurant service is smooth and efficient.
See how the trends are impacting different business types
PROFITABILITY
58%
pay for customised tasting menus; 55% for curated platters—package personalisation as premium upsells.
PROFITABILITY
82%
say contactless tech/chatbots don’t harm warmth—enable QR ordering with personalized tweaks.
GEN-Z APPEAL
Launch ticketed 360° projection dinners to create shareable, moments and justify higher per-guest pricing.
GEN-Z APPEAL
Add AR 3D menu previews so diners explore ingredients, stories, and customize before ordering.
Diner Designed: Make Every Meal Personal
Diner Designed goes beyond the dish. Today, it’s all about giving guests ownership of their experience—a sense of choice and connection that turns every meal into something memorable.
Customizable Plate-Building: Modular dishes let diners pick their proteins, sauces, sides, and garnishes—so every plate feels personal.
Ingredient Stations as Theatre: Live carving, sauce finishing, and topping assembly at the front of house double as entertainment and a showcase of freshness and skill.
Hybrid Menu Items: Crowd-pleasing bases like burgers, bowls, and flatbreads get a twist with rotating seasonal or global-inspired toppings.
Go beyond the expected—customize, connect, and make every dish a reason for guests to return.
